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Setting New Standards

Setting New Standards

How was the February 2026 issue? Brenda Bizzi Bellei, CEO of White Milano: Very...
La Dolce Vita

La Dolce Vita

The new Bloom collection exudes lightness, softness, and femininity, inspired by la dolce vita...
Everyday Luxury

Everyday Luxury

Founded in Copenhagen in 2004, the Rosemunde brand is known for its timeless design, feminine...
"Good things happen on a small scale"

"Good things happen on a small scale"

Sandra, what's new with you? Sandra Mindner, agency owner: From Marseille...
Tradition as the Originย 

Tradition as the Originย 

There's hardly anyone better suited to discuss the current heritage revival...
Together

Together

With the expansion of its showroom space at the Gusswerk Salzburg by 300 square meters, Salt began in early 2026...
"Compression is in our DNA"

"Compression is in our DNA"

Item m6 represents a new approach to compression: medical...
Rediscovering Wonder

Rediscovering Wonder

A timeless, feminine style inspired by masculine linesโ€”the collection...
"I'd love to hear an 'Ah' and an 'Oh'!"ย 

"I'd love to hear an 'Ah' and an 'Oh'!"ย 

How does fashion manage to move people? Katharina Hovman is one of...
High-Contrast Aestheticsย 

High-Contrast Aestheticsย 

The Italian brand Drome, designed by creative director Marianna Rosati, is...
Credibilityย 

Credibilityย 

Heritage has become an important stylistic element in menswear. What...
Work and Outerwearย 

Work and Outerwearย 

The portfolio of the Bochum-based sales and distribution specialists has expanded.
Have a great day!ย 

Have a great day!ย 

Today, in the world of fashion, we long for carefree joy....
Joie de vivreย 

Joie de vivreย 

Petra, which collection has the "wow" factor? Petra Esparza McAlpine, agency owner: Definitely...
Modern Style Clashย 

Modern Style Clashย 

In the Spring/Summer 2027 menswear collection, we're seeing that heritage is no longer...
Strong Performanceย 

Strong Performanceย 

"Dressler's Heritage is phenomenal," says Thomas Jaeger, CEO...
The Shape of Becomingย 

The Shape of Becomingย 

For menswear consumers today, it's no longer just about ownershipโ€”it's about...
Feel-Good Goodsย 

Feel-Good Goodsย 

We're seeing a clear trend in menswear toward...
The Texture of Timeย 

The Texture of Timeย 

Men's fashion is undergoing a profound transformationโ€”and...
Built on Trust

Built on Trust

The Spring/Summer 2027 menswear collection is all about reliability. A conversation...
Dynamicย 

Dynamicย 

What trends are you currently observing, Marco? Marco Lanowy, CEO of Alberto: Well...
Open Terrainย 

Open Terrainย 

Today, consumers move more naturally between different disciplines,...
100@25: See all the photos here

100@25: See all the photos here

On Monday, we celebrated together with our companions, partners...
Actions, Not Wordsย 

Actions, Not Wordsย 

What does โ€œrealnessโ€ mean to you personally? Floris van Bommel, Creative Director: The term seems...
Knowledge Transferย 

Knowledge Transferย 

After 25 years in B2B wholesale, Oliver Feske is now supporting the company with his new...
30 Years of Perfect Fitย 

30 Years of Perfect Fitย 

Under the anniversary theme โ€œ30 Years of Perfect Fit โ€“ Empowering Women with Style,โ€ Raffaello Rossi is celebrating...
100@25: Here are the first pictures!ย ย 

100@25: Here are the first pictures!ย ย 

100 issues of *style in progress* are more than just a typical anniversary.ย 
20 Years of Creativityย 
Bob

20 Years of Creativityย 

To mark its 20th anniversary, BOB is presenting a collection that uses fashion as a language of constant...
Modern Luxuryย 

Modern Luxuryย 

Dykorn's first collection for Spring 2027 reinterprets modern luxury and blends womenswear with...
New addition to the premium sportswear lineย 

New addition to the premium sportswear lineย 

Through his Munich-based agency, Henning Kaesebier represents innovative brands in Germany, Austria, and...
Linen and algaeย 

Linen and algaeย 

Algae-based dyes are a key feature of Ecoalf's Spring/Summer outerwear collection...
Substance over Noiseย 

Substance over Noiseย 

"In a market characterized by more conscious purchasing decisions and selectivity...
Showroom Opens in Salzburgย 

Showroom Opens in Salzburgย 

Starting on June 22, 2026, the Area Manager responsible for Austria will...
Vera Wang for the German-speaking marketย 

Vera Wang for the German-speaking marketย 

Effective immediately, the Munich-based agency Chusaja, founded by Sascha Kautschitsch, is launching...
#05 Building a Brand That Lasts with Rocco Scazzariello

#05 Building a Brand That Lasts with Rocco Scazzariello

What makes a heritage brand credible today? For Filson, the...
style in progress #100 is out now!

style in progress #100 is out now!

Dear style in progress community, last week we posted on our...
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