Dressler
Strong Performance
"Dressler's Heritage is phenomenal," says Thomas Jaeger, CEO of Dressler.
“The company was founded during a time of great change, when people were rethinking things while still keeping their eyes on the future.” It is precisely this nearly 100-year history that serves as the foundation for the brand’s current development. Dressler is consistently driving the transformation from a traditional manufacturer to an international brand in the luxury segment, with a clear modernization of its visual language, product range, and brand identity. “We’re currently investing heavily in this evolution and building the new Dressler step by step,” says Jaeger. The response from retailers and key customers is clearly noticeable: The new brand image is being understood and is generating enthusiasm. Above all, the combination of heritage, quality, and modern elegance is winning people over. The goal now? “To consistently develop our identity and translate it into the present and the future without losing sight of our roots,” says Jaeger. The team is working on this day in and day out with enthusiasm—an enthusiasm that’s contagious!
