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"I'd love to hear an 'Ah' and an 'Oh'!" 

"I'd love to hear an 'Ah' and an 'Oh'!" 

How does fashion manage to move people? Katharina Hovman is one of...
High-Contrast Aesthetics 

High-Contrast Aesthetics 

The Italian brand Drome, designed by creative director Marianna Rosati, is...
Credibility 

Credibility 

Heritage has become an important stylistic element in menswear. What...
Work and Outerwear 

Work and Outerwear 

The portfolio of the Bochum-based sales and distribution specialists has expanded.
Have a great day! 

Have a great day! 

Today, in the world of fashion, we long for carefree joy....
Joie de vivre 

Joie de vivre 

Petra, which collection has the "wow" factor? Petra Esparza McAlpine, agency owner: Definitely...
Modern Style Clash 

Modern Style Clash 

In the Spring/Summer 2027 menswear collection, we're seeing that heritage is no longer...
Strong Performance 

Strong Performance 

"Dressler's Heritage is phenomenal," says Thomas Jaeger, CEO...
The Shape of Becoming 

The Shape of Becoming 

For menswear consumers today, it's no longer just about ownership—it's about...
Feel-Good Goods 

Feel-Good Goods 

We're seeing a clear trend in menswear toward...
The Texture of Time 

The Texture of Time 

Men's fashion is undergoing a profound transformation—and...
Built on Trust

Built on Trust

The Spring/Summer 2027 menswear collection is all about reliability. A conversation...
Dynamic 

Dynamic 

What trends are you currently observing, Marco? Marco Lanowy, CEO of Alberto: Well...
Open Terrain 

Open Terrain 

Today, consumers move more naturally between different disciplines,...
100@25: See all the photos here

100@25: See all the photos here

On Monday, we celebrated together with our companions, partners...
Actions, Not Words 

Actions, Not Words 

What does “realness” mean to you personally? Floris van Bommel, Creative Director: The term seems...
Knowledge Transfer 

Knowledge Transfer 

After 25 years in B2B wholesale, Oliver Feske is now supporting the company with his new...
30 Years of Perfect Fit 

30 Years of Perfect Fit 

Under the anniversary theme “30 Years of Perfect Fit – Empowering Women with Style,” Raffaello Rossi is celebrating...
100@25: Here are the first pictures!  

100@25: Here are the first pictures!  

100 issues of *style in progress* are more than just a typical anniversary. 
20 Years of Creativity 
Bob

20 Years of Creativity 

To mark its 20th anniversary, BOB is presenting a collection that uses fashion as a language of constant...
Modern Luxury 

Modern Luxury 

Dykorn's first collection for Spring 2027 reinterprets modern luxury and blends womenswear with...
New addition to the premium sportswear line 

New addition to the premium sportswear line 

Through his Munich-based agency, Henning Kaesebier represents innovative brands in Germany, Austria, and...
Linen and algae 

Linen and algae 

Algae-based dyes are a key feature of Ecoalf's Spring/Summer outerwear collection...
Substance over Noise 

Substance over Noise 

"In a market characterized by more conscious purchasing decisions and selectivity...
Showroom Opens in Salzburg 

Showroom Opens in Salzburg 

Starting on June 22, 2026, the Area Manager responsible for Austria will...
Vera Wang for the German-speaking market 

Vera Wang for the German-speaking market 

Effective immediately, the Munich-based agency Chusaja, founded by Sascha Kautschitsch, is launching...
#05 Building a Brand That Lasts with Rocco Scazzariello

#05 Building a Brand That Lasts with Rocco Scazzariello

What makes a heritage brand credible today? For Filson, the...
style in progress #100 is out now!

style in progress #100 is out now!

Dear style in progress community, last week we posted on our...
The Economics of Trust 

The Economics of Trust 

If you can't outgrow platforms and algorithms, you can...
REALNESS – The Economics of Trust 

REALNESS – The Economics of Trust 

A conversation with Philippine Darblay and Sarah Andelman. Interview: Stephan...
Strangely unique 

Strangely unique 

Oh, Salzburg, you unrivaled global village!
Are You Real?

Are You Real?

For 100 issues now, *style in progress* has stood for new perspectives and a belief in...
Almost cheesy 

Almost cheesy 

On a narrow peninsula in Cornwall, surrounded on three sides by...
Built for a Purpose

Built for a Purpose

What makes a heritage brand credible today? For Filson, the...
Coffee Capsule

Coffee Capsule

Together with the Italian textile manufacturer Lanificio Bottoli, Stetson is focusing on...
Worn For Life

Worn For Life

Since 1983, the Danish brand Gabba Menswear has been making denim...
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