Good News Agency
New silk scarves and lightweight shawls
The French label “Soie Même” is a new addition to the portfolio of Denis Augustin’s Munich-based agency. Artistic prints on high-quality silk reflect the lightness of being, and each scarf exudes pure joie de vivre, tells unique stories, and evokes emotions.
The designs are inspired by memories, travels, and colors from around the world. These high-quality accessories are meant to be constant companions—lightweight, versatile, and timeless. Each collection follows its own theme and is characterized by exclusive, whimsical prints. The illustrations are handcrafted in France before being printed on silk in the founder’s hometown in Turkey. In this way, the brand combines French creativity with Turkish craftsmanship and high-quality production. The brand name also holds special significance. It is based on a French play on words: “Soi-même” means “oneself,” while “soie” stands for “silk.” Together, the two terms symbolize the idea of using a silk scarf to highlight one’s own personality and remain authentic.
The scarves and shawls are available in two sizes and retail for 89 or 139 euros. The styles are on display at Supreme in Düsseldorf and at the Munich showroom.
Brands: Bomboogie, Flona, Niu, Noir’n’Bleu, Isabelle Blanche, Viamailbag
