Strength Through Regional Focus 

With a fresh structure and a clear focus, Soldout is embarking on a new phase: Going forward, the label—founded by Marion Hoferer—will collaborate with select regional agencies.

The collection’s vision remains unchanged—the development of the collection is still in her hands. What’s new are shorter supply chains, new production methods featuring equally new qualities, and a pricing structure like in the past: about 30 percent cheaper, with retail prices averaging 129 to 179 euros. Soldout continues to stand for Everyday Favorites—uncompromising in comfort and style.  

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