CG – Club of Gents
Tailoring Meets Emotion
What changes is menswear undergoing?
Ralf Klute, Head of Design: Menswear is currently undergoing a very positive transformation. Clear stylistic boundaries are dissolving—whether loose or slim, colorful or more understated: Today, almost anything is possible, and it’s more exciting than ever. Silhouettes are being interpreted more freely, and looks appear more playful and individual.
Is emotionality being emphasized more?
If you think of “coolness” as a form of emotionality, then definitely yes. Emotionality is playing an increasingly important role in collection development. It’s no longer just about individual products, but about a lifestyle and a story that’s being conveyed. That’s why we also develop campaigns and videos based on clear storylines.
Are there new interpretations of trends?
Absolutely. For us, this is currently reflected in the reinterpretation of classic tailoring icons that we've incorporated this season: Cary Grant is back—as the inspiration for a new suit silhouette.
