Roadshow 

Thesing, a Berlin-based sneaker brand founded in the summer of 2024, is showcasing itsSS27 collectionat this weekend’s Düsseldorf Fashion Days in an unusual format: a branded truck is serving as a mobile showroom, bringing the collection directly to buyers and partners.

 “The mobile showroom will be stationed onKaiserswerther Straße in Düsseldorf during Buyers Week—right where the industry’s most important visitors and buyers gather. It provides a space for personal encounters, direct interaction, and a first look at the SS27 collection—we look forward to your visit,” explain the founding duo Johannes and Louis von Thesing. The collection is already available at Breuninger, The Wants Shoes in Cologne, Schnitzler in Münster, Apropos, Whim Gazette in Japan, and Ma Boutique in France, among others. The retro-inspired sneakers are handcrafted in Portugal from Italian leather and retail for between 180 and 220 euros.

@thesing.berlin