Gayk Fashion Lounge
"A real find!"
A newcomer to the Gayk Fashion Lounge is the denim label Etiquett Essentials, which was founded in 2023 by Yke de With.
“For me, this is a complete new discovery—made for women who appreciate denim with character,” enthuses Bettina Gayk, who manages Etiquett for North Rhine-Westphalia, Hamburg, Bremen, Schleswig-Holstein, as well as Mallorca and Fuerteventura. The Spring/Summer 2027 collection features two capsule lines: Artistic Fades and Second Skin: One is bold, featuring distressed elements and striking washes. The other showcases more feminine styles that are particularly comfortable thanks to a higher stretch content. The retail price range varies between 129 and 149 euros. “You can really feel Yke de With’s passion for denim. In his presentation of the Etiquett Essentials collection, he delves deep into the world of denim, with sustainability also playing a central role. Very impressive!” Bettina Gayk is now showcasing the label in her Düsseldorf showroom, alongside collections such as Ana Alcazar, Co’Couture, and Alix The Label. Also new to the portfolio: Yippie Hippie for North Rhine-Westphalia, the FDL collection for North Rhine-Westphalia, Bremen, Hamburg, Schleswig-Holstein, Mallorca, and Fuerteventura, as well as the Nü label for North Rhine-Westphalia.
Brands: Alix the Label, Ana Alcazar, Befamous, Co’Couture, Etiquett Essentials, FDL, FreeQuent, Marta, Nü, Smashed Lemon, VDR, Yippie Hippie
