White Resort
Summer, style and synergies
From June 21 to 23, 2025 in Milan, White is focusing on a new understanding of resortwear: versatile, sustainable and stylish. Superstudio Più will present a curated mix of women's and men's collections, beachwear, accessories and functional design - tailored to exclusive buyers from department stores, resorts and boutique hotels worldwide.
Brands such as Oscar The Collection, Jaga, Vivia Resort, Athoa and Maison Lana stand for modern elegance and quality craftsmanship. The line-up is complemented by accessories with a clear design language from labels such as Peracas and The Perfume Connection. White Resort is targeting new markets such as India, Turkey and the Middle East, regions where fashion and tourism are merging.
The event creates space for scouting, networking and synergies - for example through the new partnership with Gran Canaria Swim Week. "White Resort has quickly established itself as an international platform for creative exchange," says founder Massimiliano Bizzi, "with a clear profile, innovative focus and constantly growing global relevance."
