Toni Fashion
New look, clear stance
Toni launches the spring/summer 2026 season with a fresh brand image. Under the name Toni est. 1965, the label is positioning itself as a modern interpretation of its traditional roots - with style, quality and a clear design language. The portfolio is complemented by the new sub-label Toni Jeans, which emphasizes the denim segment. The collection plays on two central themes: "Fresh Start" brings lightness with soft tones and clear silhouettes, while "Exotic Escape" focuses on linen, Tencel and tropical prints. The focus remains on trouser expertise - with new materials, feminine details and fresh silhouettes. Toni is aimed at women who go through life with self-confidence and sophistication: With fashion that shows attitude without being loud.
