Style groups instead of target groups

Does today’s man still need (visual) role models?

Thomas Jaeger, Managing Director of Dressler: Not necessarily visually, but role models are still needed. These days, it's all about attitude and values. I personally have two people who inspire me greatly – with their attitude to life and the way they see things, in good times and in challenging times. Against this backdrop, fashion role models must also reinvent themselves. At Dressler, we don't think in terms of target groups, but rather in style groups, and we ask ourselves: How do these people live? What do they engage in? It's about health, culture, politics, and art – across generations, regardless of age. Quality and value for money – these are things that are becoming even more important right now.

What have been your main focuses at Dressler since you started on January 1st?

For me, Dressler has always been a strong brand with great fit and quality, but in some ways a diamond in the rough. Now we're strengthening our strengths: modern suits for business, weekend, and evening wear. We also offer outerwear, leather, and knitwear—a whole lifestyle. Dressler stands for premium and luxury with attitude—wearable, high-quality, and authentic. Our fits offer confidence across all sizes. Our goal is to offer favorite pieces that are fun and versatile.

What does relevance mean to you?

For me, relevance means being authentic, doing things that align with my values. It's about having fun, feeling good, and being bold – even going against the mainstream sometimes. That requires attitude and backbone. That's exactly what our products should convey.