Munich, but real

150 square meters, new look, familiar lifeblood - Meindl has reopened its store at Kosttor 1. Authentic luxury that doesn't have to be loud, but makes an impact: modern leather meets craftsmanship, iconic trousers meet new details. Host Markus Meindl brought together celebrities, press and partners for the opening - including Brigitte Hobmeier, Roland Trettl and Christina Surer. There was also art: four-year-old exceptional talent Laurent Schwarz created a unique piece on leather, which will soon be auctioned off for charity. "With the new store in Munich, we are sending out a strong signal for real values, quality and timeless fashion - in the middle of a fast-moving industry," says Markus Meindl. The store is part of a small, fine network of stores between Berlin, Salzburg, Sankt Johann im Pongau and the flagship store in Kirchanschöring.