Authenticity is the key

Who or what is leading the way in menswear today?

Gianni Klemera, Fattore K House: Men's fashion today is geared towards individual forms of expression and social changes. Designers such as Matthieu Blazy, Miuccia Prada and Raf Simons focus on playful, nostalgic elements that evoke childhood memories and convey joy. At the same time, themes such as sustainability and craftsmanship are becoming increasingly important.

Which products are inspiring customers in men's fashion today?

They appreciate products that combine quality, comfort and individuality. For example, structured, lightweight blazers, relaxed cuts, sustainable materials and subtle accessories are popular. Playful elements such as eye-catching knitwear or nostalgic prints are also popular.

What are the most successful labels doing right?

Successful brands such as Prada, Carharrt and Universal Works combine craftsmanship with innovative design and a clear brand identity. They know how to pick up on current social issues without losing their authenticity.