SchulzAco Agentur
Price sensitive
The agency's Big Five are established: Elisabetta Franchi, Liviana Conti, Patrizia Pepe, Twinset, and Pinko. "We're also expanding into the lower price range because we see a lot of potential there," says agency owner Michael Schulz. Take Haveone, for example, new to SchulzAco. "This very fashionable collection is justifiably extremely successful in its home market of Italy, and now we're expanding internationally." Haveone's looks combine femininity with ruffles and flounces with masculine elements, at average price points of around €40/purchase. A capsule collection featuring the fashion essence will be released in mid-July. "This collection rethinks the pronto theme, namely with quality," emphasizes Schulz.
Eleh, which has been with SchulzAco for two seasons, also implements trends at affordable prices. "This makes the Italian collection very successful internationally, and the pieces always sell out super quickly. On top of that, Eleh works in various retail formats."
A special project by Patrizia Pepe, the Skin sneaker line is comfortable and features the brand's signature style, with retail prices ranging from €179 to €249. Following its successful launch, the line will be significantly expanded for the summer.
Brands: Akep, Alessia Santi, Eleh, Elisabetta Franchi, Ermanno Firenze, Haveone, Liviana Conti, Lola Casademunt, Love Moschino Accessories, Moschino Jeans, Nenette, Parosh, Patrizia Pepe, Pinko, Rinascimento, Salty Skin, Twinset
