Fashion Factory by Mark Grütters
Clear course
While the fashion market is characterized by uncertainty, consumer restraint and structural change, the Fashion Factory by Mark Grütters provides a remarkably stable counter-model. "We have managed to keep our small microcosm on course in the midst of a turbulent macrocosm," says Grütters. The success is based on a clear concept: niche collections with history, quality and an authentic appearance.
Homecore, a new addition to the portfolio for the spring/summer 2026 season, embodies precisely this attitude. Founded by Alexandre Guarneri in the Parisian hip-hop scene in the early 1990s, Homecore is now considered a pioneer in the sustainable use of existing resources - not least thanks to the innovative use of leftover materials.
Customers honor this profile. On average, they now buy three collections from the agency's portfolio - and the trend is rising. This is clear evidence of increased relevance and trust. "We have gained even more depth in recent seasons, not only in our product range, but above all in our partnerships," says Grütters.
One strategic growth area is the women's segment. The focus is currently still around 60 percent on menswear. However, bestsellers from the men's collections - such as knitwear, outerwear and jersey - have been successfully transferred to the womenswear segment. The dynamic confirms this: The unisex concept works if the quality, fit and look are convincing.
Brands: Astorflex, Baestmor, Castart, Coldbreaker, Edmmond Studios, Homecore, Il Bisonte, La Mariole, Le Mont Saint Michel, Monchiqe, Oas, Our Sister, Pantherella, P.Lemoult, Portuguese Flannel, Pyrenex, Rivieras, Sanders, Schott NYC, Volver 1979
