Goldgarn
"This anniversary needs a statement!"
Ten years of Goldgarn - how do you celebrate an anniversary without just looking back?
Kerem ÖzcelikFounder Goldgarn: "It was clear to us that this anniversary needed a statement. That's why, together with ISKO, we developed a capsule collection that gets to the heart of our understanding of modern denim culture - responsible, aesthetic and technologically innovative. The fabrics made from recycled cotton and polyester fibers are super high-quality with a great feel and are extremely durable. This is Denim 2025 - exactly the direction we want to go in.
Goldgarn is clearly positioned at the interface between fashion, art and responsibility. What does that mean in concrete terms?
For us, denim is never just a product. It's about attitude and how to make things visible. For the anniversary, we are working with Carolin Wanitzek, who is designing a set made from recycled denim that looks like an underwater landscape. At the same time, there is a charity collaboration with the Mannheim-based artist Marilena Hamm, alias Scribblezone: her marine motifs appear on T-shirts, the proceeds of which finance water projects. This combination of aesthetics, regionality and global responsibility is what Goldgarn stands for today.
And what is the most important learning after ten years of brand development?
Authenticity. We started in Mannheim and that was never just a place for us, but a mindset. We didn't want to be a brand that constantly chases trends, but one that stays true to itself and grows in the process. Today, we sell in over 600 stores in Europe, mainly family-run specialty stores and independent multi-brand stores. And I believe this is precisely because we are genuine and we take the responsibility that comes with success seriously.
