One agency, two generations

When everyone is allowed to grow in their strengths, the whole grows: the mother-son team at Modeist is on course for success. Firstly, because son Timothy Hoferer can develop his international and fresh focus, and secondly, because mother Marion Hoferer is free to take care of the development of the house brands. "Pride to Be had its best season ever in winter, and now we are proving our summer expertise," says Marion Hoferer happily. Quite Luxury is new with its capsule concept: easy-to-wear pieces that dress stylishly from morning to night without showing too much of their uncomplicated character. Timothy Hoferer is celebrating another international coup: Fiorucci is celebrating its comeback and is relying on Modeist in its selective development of the D-A-CH strategy. "Whether it's an upper or middle range store, a boutique or a department store, every store will now find what they are looking for in our agency," Timothy Hoferer is convinced.

In addition to outdoor, trousers, lounge and total look, Modeist is also increasingly focusing on shoes and bags with Alohas, now De Siena and Julia Skergeth. "With our work for Alohas, we have proven that we can sensitively build a next generation shoe brand. The breadth of styles makes it possible to serve About You with volume models and at the same time place a completely different selection with Huesken, Helmut Eder or Apropos," explains Timothy Hoferer. The successful Spanish brand stands for young entrepreneurship - just like the new management team behind the iconic Italian brand Fiorucci. "There is a clear plan for the coming years as to how Fiorucci can bring a breath of fresh air to designer stores as a fashionable entry-price label. From 2026, Fiorucci will also no longer supply Zalando, one more argument for our discerning customers to opt for this fresh brand."

Brands: 9AM by Dorlores, Alcidia de Veiga, Alohas, De Siena, Fiorucci, JNBY, Julia Skergeth, Less by JNBY, Nineto9, Pride to Be, Sold Out, Quite Luxury