Circolo1901
New showroom as a meeting place
Circolo 1901 has opened its first own showroom in Milan: Officina Circolo at Viale Cassala 25. The former Moto Guzzi factory from the 1960s was transformed by architect Alessandro Scotti into a 400 square meter space that combines fashion, design and art.
For the official opening, the space was filled with an impressive sound performance by New York composer Charlemagne Palestine. The pioneer of musical minimalism transformed the space into an acoustic work of art with a Fazioli piano, a symbol of Italian craftsmanship. "A universal harmonic wave that everyone can perceive and feel," says Scotti. Sound, architecture and atmosphere merged to create an immersive experience that emphasized the special acoustic qualities of the space and impressively staged Circolo 1901's claim to a multi-sensory brand identity.
"Officina Circolo is not just a new physical space, but a symbol of our path and our identity," explains founder Gennaro Dargenio. The new spring/summer 2026 collection was also presented.
