White Resort
Curated, international, forward-looking
With White Resort, White Milano shows how summer fashion can work in B2B. Not as a classic trade fair, but as a tailor-made format between showroom and trade show. The target groups are concept stores, boutique hotels, high-end resorts and department stores with high standards. The event scored with a strong international focus: 35 percent more international visitors than in the previous edition. The concept was clearly geared towards quality rather than quantity. The centerpiece was individual matchmaking, in which collections were specifically tailored to the profile of individual boutiques.
"We are proud of the atmosphere we created: a kind of curated, spacious showroom where every buyer received personalized attention. This formula worked and we are already working on exporting it," says Massimiliano Bizzi, founder and Artistic Director of White.
Well-known addresses such as Le Bon Marché, Le Samaritaine, United Arrows, Saks Global, Harvey Nichols, Galeries Lafayette Doha and La Rinascente were represented. A clear sign that White Resort has its finger on the pulse of the times. Gran Canaria Swim Week also used the platform for a presentation in the fashion capital of Europe.
