Hartford
Loyalty
Today more than ever, fashion is a lifestyle. What does this sentence mean to you?
Marina Chareton, Creative Director Hartford Women: " The woman who wears Hartford lives a versatile life, so her wardrobe has to be flexible and stylish. We see clothing as her daily ally: comfortable, uncomplicated and yet elegant.
Do you see more price sensitivity?
Yes, the demand for quiet, genuine quality is growing. Our challenge? To offer beautiful, high-quality materials at reasonable prices. Hartford has always stood for restraint, for a clear signature without any fuss. That's why we are often called the discreet Hartford. That creates trust: Anyone who knows our brand knows that we are consistent in our approach and always rely on high-quality, durable materials.
What makes fashion relevant today?
Relevance always arises where clothing fits seamlessly into everyday life without being arbitrary. We want our pieces to last a long time, not just one season.
What significance does the brand's heritage have for the present?
It is part of our family history; my father founded it over 45 years ago. We grew up with it, it was always present, almost like another member of the family. Today, we do everything we can to preserve this spirit. Many of our partners have been with us since the beginning. This growing loyalty encourages us to continue Hartford as a brand with timeless fashion. In this way, we remain true to our values and still move with the times.
