Rebranding with a rich history

The Swiss brand known for its finest underwear, nightwear, and loungewear is refining its positioning and will adopt a modernized visual identity featuring a new logo.

“The rebranding reinterprets the brand’s historical heritage in a contemporary way and positions it for a sustainable future. The goal is to preserve its unmistakable quality and heritage while creating a clear, forward-looking positioning through a consistent focus on private luxury,” explains CEO Pascal Höhener. Production, design, and development will remain based in Switzerland. Highlights include the ready-to-wear line made from Sea Island and Pima cotton, featuring polo shirts, dress shirts, and T-shirts.

www.zimmerli.com