On course for growth 

How did White Milano go in 2025? 

Brenda Bizzi Bellei, CEO of M.Seventy: It was a very successful year. All three editions delivered strong results and attracted considerable buyer interest. Our brand selection, based on intensive research and international scouting, was particularly well received. At the same time, internationalization continued to gain momentum with more global brands and a growing number of international buyers. 

What is your goal for 2026? 

We want to consolidate the foundation laid in 2025 and expand key international projects. An important step in this direction is the memorandum of understanding between M.Seventy and the Saudi Fashion Commission. We are also deepening our cooperation with China, Latin America, Spain, India, Armenia, Kazakhstan, Uzbekistan, and Azerbaijan. 

What challenges do you see?

 The industry is facing digital transformation, increasing sustainability requirements, and economic uncertainty. At the same time, our segment—New Luxury—is proving to be particularly dynamic and resilient.