Pop-up at Tunibelle in Vienna

The Norwegian label We Norwegians brings its mix of functionality, quality and timeless elegance to Vienna.

In Denise Brezovich's Tunibelle boutique (Währinger Straße 127, 18th district), the Norwegian label We Norwegians is presenting itself with an exclusive pop-up store until next year. Founder and creative director Tove Grane was personally present at the opening. Her vision: Scandinavian design, sustainable materials and alpine aesthetics in perfect balance. "My husband is a passionate skier and I love the mountains - even if I personally prefer to enjoy them off the slopes. When I couldn't find skiwear that combined functionality and sophistication, I decided to design my own line. That's how We Norwegians was born - a brand that seamlessly combines functionality with timeless elegance. Our pieces are designed to impress with style and comfort both on the slopes and in everyday life," says Grane about the initial idea behind the brand. The collections - from fashionable knitwear styles to reinterpreted ski fashion - are based on merino wool, craftsmanship and a contemporary design signature.

After locations in Aspen, Park City and London, We Norwegians is continuing its international expansion with Vienna.