Merino at heart 

The Norwegian label We Norwegians stands for the fusion of functionality and timeless aesthetics.

Founder Tove Grane and her husband Øyvind Lauritzen bring complementary expertise to the table: Øyvind from technical sportswear, Tove from fashion. She has a particular passion for merino wool. The knitwear collection draws on traditional Norwegian knitting techniques, which is also reflected in the logo. The skiwear reinterprets retro designs from the 1960s to the 1980s and is designed for both the mountains and the city. Minimalism, quality, and a love of nature characterize the collections and reflect the Scandinavian approach to lifestyle and functionality. 

@wenorwegians
High5 brands
Concept Agency Nina-Jo