"We build relationships"

They literally stand behind their loving, high-quality complete collection Von&Zu: Magdalena Cromme and Eva-Maria Czerny. The sister duo has not only woven their high standards of creativity and quality deeply into the collection, but also lives out every day what our industry is currently rediscovering: realness.

Text: Isabel Faiss. Photos: Von&Zu

In Gemünden, Lower Franconia, the two sisters run their family brand, now in its third generation. Founded 85 years ago by their grandmother, Von&Zu continues to translate its claim to fashion relevance into combinable products with a keen sense of luxury. They design for customers who want to be confident that they are dressed perfectly for every occasion without having to reinvent themselves every day. "It's a wonderful challenge that we no longer have target groups based on age, but rather style groups. That doesn't make the design process any easier, but it does make it more exciting," says Magdalena. Magdalena and Eva-Maria's deep understanding of their market and their customers is not marketing, but comes from a reliable source: their personal proximity to their local partners and customers.

"We mainly work with owner-operated stores where the store is the brand. We see this as the future. These are our preferred partners because it is an invaluable added value for the customer to find a finely curated mix of labels in a store that appeals to her," says Eva-Maria, who is the head of sales and attends every trade fair, maintaining constant contact with her customers. Only what is ordered is produced. The focus on around 60 fashion-forward products without basics and without a stock program underscores her understanding of sustainability. Stores with which the close partnership is particularly successful include GA Selected Women in Detmold, Grasegger in Garmisch, the Isolde boutiques in Koblenz, and Bader in Obermaiselstein, "with whom we have also developed our own program that is available exclusively at their stores. This type of collaboration is valuable input for us as a label, because it means even closer proximity to our customers and our local partners and their individual offerings," is how both describe the successful cooperation. www.von-zu.de

SALZBURG – SALT 01: January 20–21
MUNICH – SUPREME: February 6–9
Contact: eva.czerny@von-zu.de

DÜSSELDORF – Rudnick Agency, Sternhaus: January 12–30 & February 16–28
HAMBURG – Rudnick Agency, Skyloft: February 1–11
Contact: info@agentur-rudnick.com