"Free Your Feet" campaign

Founded by Galahad and Asher Clark, who come from a traditional family of shoemakers, the Vivobarefoot company has made it its mission to connect people more closely with nature.

The shoes are designed according to the barefoot design principles: wide, thin and flexible. With initiatives such as VivoHealth and ReVivo, the brand also promotes knowledge, sustainability and conscious consumer behavior.

With the new "Free Your Feet" campaign, Vivobarefoot is calling on people to free themselves from restrictive footwear and rediscover their original connection to body, earth and nature. The barefoot shoes promote natural movement, strengthen the feet and improve balance and coordination - scientifically proven: Foot strength can increase by up to 60% within six months.

The campaign invites you to experience freedom in three dimensions:

• Feel free: Feel the ground, gain mobility.
• Connect freely: Bringing body, mind and nature into harmony.
• Act freely: Make conscious decisions and choose sustainable shoes.

"If you can't feel the ground, you're missing out on something essential - not just physically, but also in life," says founder Galahad Clark.

More about the campaign and the science of barefoot running: vivobarefoot.com/free-your-feet