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Austria's Comeback 

April 23, 2026 BY Claudia Jordan


Austria's Comeback 
The British fashion brand Topshop is returning to Austria and celebrating its brand launch at Kastner & Öhler in Graz. 

Since 2025, the Danish fashion company Bestseller has been supporting international expansion here and strengthening its presence in Europe.  

Topshop is now available both in-store at Kastner & Öhler in downtown Graz and in the online shop. This partnership marks an important step in the brand’s repositioning. “In Kastner & Öhler, we have found a strong partner to bring Topshop back to brick-and-mortar stores in Austria. The fact that our brand is now represented in Graz on Sackstraße is a special milestone for us and a strong start to our comeback in Austria,” said Thomas Ott, Country Manager for Bestseller Austria & North Eastern Europe.

 Topshop, shaped by the London fashion scene, combines modern basics with eye-catching, on-trend pieces and caters to style-conscious women who value individuality, creativity, and affordable style. The comeback aims to reignite the brand’s iconic energy and further expand its global reach.

In partnership with Kastner & Öhler, Topshop aims to become more accessible to customers in Austria and offer an inspiring shopping experience. The launch thus marks not only the return of a cult brand, but also the beginning of an exciting new era in the domestic fashion market. 

www.bestseller.com

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