The Nim Standard
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What will be key for the new season?
Claudio Parolini, founder of The Nim: We reinforce our identity through quality at every level—better fabrics, refined craftsmanship, and sophisticated finishes. New additions include denim sets for men and women, such as overshirts paired with pants for an effortless total look. The silhouettes? Casual, yet with refined proportions and modular volumes. Hybrid pieces that blend tailoring and denim are becoming more prominent. Overall, we’ve streamlined the collection and are focusing heavily on medium- to lightweight denim, recycled cotton, and Tencel. In terms of color, we’re pairing blue with ecru, gray, and dusty pastel tones.
What does “The Economics of Trust” mean to you?
This really resonates with us, especially in today’s market. Trust is no longer just a brand value—it’s a business model. We believe that trust is built over time—through actions, not words. Delivering on our promises every season is ultimately what makes us credible.
