Americana evolved

For Fall/Winter 2026, The Mercer Brand remains true to its casual, sporty DNA and adds a clear, modern accent with the new flag logo inspired by college pennants.

Since its founding in 2013, the label has combined American vintage style with sustainability—from vegan materials to recycled ocean plastic. Collaborations with NASA, UCLA, and the Beverly Hills Hotel demonstrate the brand's creative range and underscore how strongly The Mercer Brand combines design innovation and responsibility, with the new collection continuing this approach. Available via Ben and.

themercerbrand.com, @merceramsterdam

Showroom Ben and:
January 12 – February 25, 2026
Munich, Georgenstraße 3
Düsseldorf, Kaiserswertherstraße 135

Showroom in Paris:
January 20–28, 2026
Daily from 9:00 a.m. to 7:00 p.m.
By appointment only
84 Rue de Turenne, Le Marais