Mats Birk takes over brand management

A familiar face is taking the helm at Strellson with immediate effect: Mats Birk is the new Managing Brand Director. The 36-year-old has known the brand since his studies and was most recently responsible for the entire retail operations of the Holy Fashion Group. He is now tasked with driving Strellson forward internationally. CEO Dr. Marcel Braun sums it up: "With his passion for menswear, his deep understanding of the Strellson brand and his experience in international retail, Mats Birk is the ideal candidate."