Zeitgeist with cowboy charm

160 years of history, worn on the head and carried forward into the present.

The Berlin store celebrated the milestone birthday of a brand that once shaped the Wild West and today stands for timeless style. Stetson's anniversary was not only an occasion to celebrate, but also to pause and think ahead. The focus was on the iconic hats, which have long been more than just a nostalgic statement. International guests such as CEO Robert Dundon and brand owner Xiao Li Tan showed how global the spirit is today. A collection was presented that is deeply rooted in tradition and yet surprises with modern accents. Anyone who writes 160 years of style history must show attitude. Sebastian Boekholt, Managing Director at Friedrich W. Schneider, put it in a nutshell: "The brand stands for authenticity, craftsmanship and character. This is exactly what we want to make visible, then as now."