Kitzbühel meets the catwalk

Sportalm unveiled its 2026/27 ski collection with a fashion show on the rooftop of the Schwarzer Adler hotel in Kitzbühel.

The alpine backdrop provided the perfect setting for a show that interwove elegance, performance, and brand identity. A front row filled with celebrities, international media presence, and models such as Sarah Posch and Kim Hnizdo underscored the brand's ambition to take ski fashion to a new level. The focus is on the new collection themes Chromo, Neon, and Style. They translate retro vibes into modern silhouettes and show how function and fashion on the slopes are not mutually exclusive. The fact that Sportalm keeps the majority of its production in Europe fits in with the self-image of a brand that combines luxury with a sense of responsibility.