Conscious

Minimalist design, responsible production.

Souleway bags meet the tastes of an urban target group. The label was founded in 2017 by Flemming Kühl and Hagen Streit with the aim of creating affordable weekenders with style. Today, the range also includes backpacks, accessories and bags, produced fairly in a Hamburg factory. Particularly popular? Bags made from vegan leather, made from the leftovers of olive oil production. Souleway's retail prices vary between 49 and 389 euros. "Since the fall, we have shifted the focus of D2C to a combination of retail and online; the products have been very well received," says Flemming Kühl.

www.souleway.com