New platform for winter sports at Gusswerk Salzburg

SnowPulse is a new industry get-together at Salzburg's Gusswerk that focuses on proximity and exchange. From November 25 to 27, selected brands and manufacturers will present their highlights for the 2026/27 winter season.

The initiators Petra Kogler and Claudia Fierthner are responding to a change in industry behavior: The desire to travel and budgets have become more limited, while at the same time the desire for more efficient formats is growing. This is precisely where SnowPulse comes in - as a regional, inspiring alternative to the leading international trade fairs.

"We focus on quality rather than quantity - on personal conversations, exchanges and real experiences," says Kogler. The approach is well received: All showrooms in the sports area are occupied, which makes the format a strong statement for Salzburg as a location even at its premiere.

https://www.gusswerk.net/snowpulse/