Selected
Selected presents future-oriented brand experience and modern logo at exclusive event in Salzburg
Numerous invited guests attended the exclusive presentation of the new visual identity with the revised logo of the Selected fashion brand. This significant milestone in the brand's development is intended as a step towards a modern, uniform brand image and international growth. The focus of the event was the comprehensive brand update with a modern and simple logo: In future, without /Homme and /Femme, the brand is to present a clearer uniform brand. Beyond the logo, the rebranding extends to all touchpoints - from the high-quality and clearly designed collections to the packaging and digital presence. This evolution of the Selected identity honors the foundation of the brand while supporting future-oriented expansion such as the opening of new stores in Germany in 2025.
Daniel Mayer, Brand Director of Selected explains the need for innovation to stay relevant in a dynamic industry. "Staying relevant in a dynamic industry requires evolution. This rebrand is about more than a new logo - it's about refining our identity to ensure Selected continues to resonate with our audience. By simplifying our branding and elevating our visual expression, we create a stronger, more future-focused foundation. This change reflects our ongoing commitment to innovation while staying true to the essence of Selected".
The highlight of the event was the grand opening of the new Selected showroom in Salzburg as a central platform with design insights and a stylish get-together in the evening.
