Ivy League feeling in Turin with the Sebago Rowing Cup

What has long been a cult event in the USA has now come to Turin: the Sebago Rowing Cup brought Ivy League aesthetics to the Po. In late summer weather and against a fitting backdrop, young European teams showed what rowing is all about. Particularly convincing: the Young Stars Torino and Piemonte, who won over the audience with strong performances. Marco Tamponi, Global Brand Manager Sebago, sees rowing as more than just sport: "Discipline, team spirit and elegance - rowing embodies the very values that Sebago stands for." The staging? Subtly nostalgic in the style of the legendary East Coast regattas in the USA. "With the Sebago Rowing Cup, we want to create a new tradition that inspires a different city every year," says Tamponi.