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Sass Appeal

Connections with character

22/07/2025 BY Stephan Huber


Connections with character
Sass Appeal is the newly founded sales agency of Michaela Sassenbach - born out of the desire to make independent, characterful collections visible together. The agency officially launches with the 2025 summer season under the sales management of Stefanie Günner. She is currently responsible for three lines.

Sassenbach stands for feminine nonchalance, timeless silhouettes and uncompromising quality. All production takes place in Germany.
Cozy van Dorle, Doris Huber's knitwear line, deliberately focuses on the essentials: a modern cardigan shape, made in Italy from specially developed yarns, oversized, with the perfect feel.
Lunatica Milano stands for iconic skirts with a figure-hugging waist and swinging A-line - handmade in Italy from fine fabrics, versatile and unmistakable.

The perspective is also open to other labels. The prerequisite: a common denominator. Michaela Sassenbach: "We always work on an equal footing. We are united by attitude - not just style."

Brands: Cozy van Dorle, Lunatica Milano, Sassenbach

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