Rossi
The New Now
August 13, 2026 BY
Lisa Hollogschwandtner
A new chapter for Rossi:With*The New Now*, the brand is introducing its first signature fragrance and adding an olfactory dimension to its design universe.
This genderless molecular fragrance combines fresh citrus notes with floral accents, warm woods, vetiver, musk, and a hint of oud. The composition develops its own unique character on every skin type. The brand says: “Like our collection, this fragrance defies traditional categorization. It is unisex and takes on a new character on every skin type. Not loud, but present. Not fleeting, but long-lasting in the memory.”
To celebrate the launch, Rossi, in collaboration with Atelier X, is hosting an event in Cologne on August 21, 2026. Afterward, the fragrance will be available in the Rossi online store and at select retail partners—in a travel size (15 ml) for 29 euros and a large size (50 ml) for 99 euros.
