70 years that move

How do you celebrate a life full of vision, disruption and community spirit? Renzo Rosso showed us how. The OTB founder invited guests to the company campus in Breganze to celebrate his 70th birthday. A celebration that was more than just a classic anniversary: a commitment to creativity, cohesion and a drive for the future.

2,000 guests accepted the invitation, with Jovanotti providing the evening's soundtrack. The musician has been a close confidant of Rosso's for four decades and was supported by Francesca Michielin, Red Canzian and Sangiovanni. Performances, DJ sets, artworks and artists in OTB brand looks transformed the site into a stage for living brand identity.

The book "Seventy" (published by Assouline), with a foreword by New York Times fashion editor Vanessa Friedman, was published at the same time. It recounts 70 formative chapters from Rosso's life, from rebellious Diesel campaigns to iconic OTB brand shows and the social work of the OTB Foundation.