New signature style for rag & bone menswear

rag & bone appoints Swaim Hutson as its new Head of Menswear Design, setting the course for a more precise, more sartorial future. His first collection for the New York label will be presented at Pitti Uomo in Florence in January 2026, kicking off the Fall/Winter 2026 season.

Hutson brings nearly twenty years of experience in international menswear to the table—from his own label, Obedient Sons, to creative leadership roles at 3.1 Phillip Lim, Club Monaco, and Generra. Most recently, he attracted attention with The Academy New York, a project at the intersection of fashion, art, and music.

At rag & bone, Hutson will rebalance denim and tailoring and sharpen the brand's DNA—British tailoring tradition meets American sportswear spirit—in a contemporary way. An internationally anticipated debut that clearly underscores the brand's aspirations in the menswear segment.