Concrete Matters takes over distribution in Germany

Quartz Co., a Canadian specialist in premium outerwear, continues to drive forward the expansion of its European activities.

Effective immediately, Concrete Matters, under the leadership of Henning Weidinger, will be responsible for the brand's B2B sales in Germany. The aim of the collaboration is to systematically establish a selective network of specialist retailers and to position Quartz Co. sustainably in the premium outerwear segment.

The brand stands for functional premium outerwear with a clean, timeless design, technical performance, and uncompromising quality. Most of the products are manufactured in Canada—a central component of the brand's DNA. In addition, all products come with a lifetime warranty, further underscoring the brand's commitment to quality.

"With Quartz Co., we have gained a highly competent specialist in the premium outerwear segment. I am particularly impressed by the brand's clear, timeless profile. The fits and materials are unique and reflect the owner family's many years of expertise in the technical segment," says Henning Weidinger, Concrete Matters.

Concrete Matters has many years of experience in establishing international premium and lifestyle brands in the German market. The partnership focuses on selective distribution, close cooperation with specialist retailers, and long-term growth.

Quartz Co. will be exhibiting at the upcoming Pitti Uomo in Florence from January 13 to 16, 2026 (SALA DELLA RONDA, booth 27–28).