Purschoen
Self-cocooning
The name Purschoen has always been synonymous with light, soft cashmere scarves.
The collection is now expanding to include innovative knitwear. High-quality natural fibers form the basis and promise softness, lightness, and warmth. The design language is modern and clear: with oversized and cropped styles, knitwear with polo collars, or reinterpreted striped designs. Cashmere for sweaters and jackets takes center stage—coarsely twisted for generous silhouettes or brushed for striped polo jackets and V-neck slipovers. A chevron sweater and a cape sweater in a pearl pattern with slit sleeves make a statement. Yak wool with delicate sequins and undergarments made of fine cashmere silk are particularly luxurious. Cashmere pants round off the feel-good look. The color palette is warm and harmonious, characterized by shades of brown, taupe, beige, and burgundy, accented by pink and ruby red. In the German-speaking market, Purschoen is distributed by the fashion agency Anja Heller, the Stöckler agency, and the Silvano Rose agency.
Soft, lightweight, high-quality: the Purschoen collection now includes knitwear in addition to scarves and shawls.
