Pride to Be
Distinctive Style
July 16, 2026 BY
Lisa Hollogschwandtner
Pride to Be has long since ceased to stand merely for a strong expertise in outdoor products; it has evolved into a clearly defined brand that deserves a permanent place on store shelves.
While the label continues to impress with its range of lightweight spring jackets and coats, the collection is now being systematically expanded: functional outdoor pieces in nylon and vegan leather are paired with flowing dresses and modern, summery head-to-toe looks featuring tops and new pant styles. The result is a cohesive, distinctive collection with a clear signature style and high fashion relevance. Available at Modeist (Düsseldorf, Munich) and at Zirlewagen in Switzerland.

