Praterinsel by Petra Esparza McAlpine
An Invitation to Inspiration
Petra Esparza McAlpine feels strongly that visitors to Prater Island should be able to move about freely, whether they’re just looking around or focusing on placing an order.
“Praterinsel invites you on a journey of discovery,” says the owner of the agency of the same name. With passion and dedication, she has succeeded in establishing Praterinsel as a retreat with a unique atmosphere. Across two spacious floors, approximately 40 womenswear collections are presented, including Stouls, Katharina Hovman, Rossi, Sminfinity, G-Lab, 8 PM, Vanessa Baroni, Ilona von Preuschen, My Bob, and Jérôme Dreyfuss. New to the lineup are the Kaufleute, represented by Norbert Klauser, who will showcase Malo Cashmere, Mantù, and Finamore. From her own agency portfolio, Petra Esparza McAlpine will present, among others, Harris Wharf London, Pierre-Louis Mascia, Su Official, and Labo.Art.
During the last round of orders, Praterinsel was able to double its visitor numbers. What’s the secret? “It’s the total package,” replies Petra Esparza McAlpine. “The wonderful spaces showcase fashion with art and plants, and the atmosphere among everyone is very friendly. There’s parking right outside the door, and Prisco Haus and Lodenfreypark are very close by. But what stands out most is this: We’re passionate about what we do, and we love creating something extraordinary as a team. We warmly invite everyone to come here and be inspired!”
