PME-Legend
More Space, More Brand: A Commitment to the Austrian Market
The Dutch menswear label PME Legend, part of Just Brands, is significantly expanding its presence in Austria: Its long-standing showroom at the Holas fashion agency in Salzburg has been tripled in size—from 80 to 240 square meters—and redesigned in line with the brand’s current international retail concept.
In its expanded space, PME Legend showcases its entire collection—from denim, chinos, and cargo pants to sweatshirts, T-shirts, jackets, shirts, and knitwear, all the way to shoes and accessories. The focus is on the brand’s core strengths: jeans and outerwear.
The new showroom combines inspiring brand presentations with professional order-taking and sales activities. It provides space for collection presentations, order meetings, floor plan planning, and collaborative strategy sessions with Austrian retail partners.
Aviation Heritage as a Brand Experience
The interior embodies the essence of PME Legend: functionality, authenticity, and the world of cargo aviation. Black serves as the base, while Corn Yellow adds striking accents. Functional materials, aviation-inspired elements, and the brand’s own photography create an atmosphere that deliberately evokes asphalt and cargo aviation—rather than a traditional fashion showroom. The concept is based on the PME Legend Brand Book and international brand guidelines.
Salzburg as a Strategic Location
The Holas fashion agency, located at Carl-Zuckmayer-Straße 38, is situated in the heart of Salzburg’s fashion district, near the Brandboxx, Fashion Mall, and the Gusswerk. This location thus offers ideal conditions for networking with buyers, agencies, and retail partners from Austria and neighboring markets.
