Simone Rocha as guest designer  

Irish designer Simone Rocha has been announced as the guest designer for the upcoming edition of Pitti Immagine Uomo 110, which will take place from June 16–19, 2026.

The London-based creative director of her eponymous label will present her first standalone menswear show on the official men's fashion calendar. 

Rocha describes the invitation as the start of a new chapter: through a balance of tradition and experimentation, seriousness and playfulness, she aims to showcase the complexity of her menswear designs. Francesca Tacconi, Special Events Coordinator at Pitti Immagine, comments: “Simone Rocha doesn’t follow trends—she creates them and captivates us. Her looks emerge from a vision that transcends all genres, always unmistakable, defying the rules of combinations and stylistic categories, of eras and gender distinctions, as well as of proportions and decoration.” 

In addition, Simone Rocha is also part of the campaign for the upcoming Pitti theme, “The Pitti Pool.” The multi-award-winning designer, a graduate of Central Saint Martins, has been known since her debut in 2010 for a distinctive style that blends materials, silhouettes, and intricate details into a contemporary expression of femininity—and is now consistently applying this approach to menswear.