You're Invited 

When the international fashion community gathers in Florence for Pitti Immagine Uomo 110, our focus isn't just on collections and trends.

It’s all about exchange, perspectives, and the people behind the concepts. That’s why we’re delighted to invite you to two special style in progress events. 

Pre-Pitti Cocktail 

Monday, June 15, 2026 | starting at 6:00 p.m.
25hours Hotel Florence 

Before the trade show begins, we’ll gather for our traditional Pre-Pitti cocktail party. It’s an evening filled with conversation, new connections, and reunions with friends. Come join us and celebrate our 100th edition!  

REALNESS – The Economics of Trust 

Wednesday,June17,2026 | 3:00 p.m.
UniCredit Theatre, Sala della Scherma
Fortezza da Basso, Florence 

Today, trust is more than just a brand value—it is an economic resource. 

In an age when algorithms make recommendations, products can be compared at any time, and attention has become the scarcest commodity, authenticity, credibility, and personal relationships are becoming increasingly important. 

With REALNESS – The Economics of Trust, we’re bringing three exceptional retail leaders to the stage who prove every day that sustainable success isn’t based solely on product assortments or prices, but on genuine relevance and trusting relationships. 

Moderated by Stephan Huber, publisher and editor-in-chief ofstyle in progress, the discussion will feature: 

• Óscar Gala, MINI, Madrid 

• Massimiliano Giannelli, S.p.A., Florence 

• Olivia Pfeiff, Emerson Renaldi, Nuremberg 

Together, they discuss how independent retailers today build communities, foster loyalty, and thrive in a market defined by speed, scale, and digital comparability. 

See you in Florence!