A New Chapter

With the 110th edition of Pitti Immagine Uomo, Pitti Immagine is also turning a new page. Through strategic realignment, international ambition, and cultural vision, this long-established trade show platform is once again establishing itself as one of the most important driving forces in the global fashion world.

Text: Lisa Hollogschwandtner. Photos: Pitti Immagine

Management changes at the helm of Pitti Immagine. Under the presidency of Antonio De Matteis, a leadership team is taking shape that aims to shape the future of the international trade show platform with new energy and a clear vision. The appointment of Ivano Cauli as CEO, along with Raffaello Napoleone’s new role overseeing international and institutional relations, represents a strategic evolution that balances continuity with renewal. Here, fashion is understood not merely as a product, but as a cultural force.

This will be evident once again from June 16 to 19, 2026, when the Fortezza da Basso will once more become the center of the international menswear world as part of Pitti Immagine Uomo. Over 720 brands from more than 30 countries will come together with a global community of designers, buyers, and creatives. Spanning classic tailoring, progressive collections, and avant-garde concepts, this year’s summer edition once again demonstrates why the fair goes far beyond a mere ordering platform: it is a barometer of trends, a source of inspiration, and a cultural meeting place all at once. With guests such as Simone Rocha, Kei Ninomiya, and Jiyong Kim, Florence once again becomes a stage for international perspectives. This year’s theme, “The Pool,” sums up the organizers’ vision—calm on the surface, full of movement beneath. A metaphor for an industry in transition and for an event that knows how to combine tradition and the future.