British denim flair moves to Vienna

The new opening of the Pepe Jeans store in Vienna brings a piece of British lifestyle to the Westfield Donau center.

On just under 100 square meters, the denim brand invites you into an atmospherically designed store concept that combines modern design with vintage flair and reflects the brand's Portobello Road roots. In addition to the current men's and women's collections for Autumn/Winter 2025, visitors can look forward to a special shopping experience.

To kick things off, the brand is focusing on event flair with DJ sets, gin & tonics and a custom studio where jeans and accessories can be individually designed. The opening not only marks another international location for Pepe Jeans, but also a clear statement about the importance of physical retail and brand experience.