Seasonless Celebrations

What characterizes your current collections?

Mark de Lorme, Founder & Creative Director Penn & Ink N.Y.: We are increasingly focusing on seasonality - fewer pieces, but timeless styles and colors that work in summer and winter. Our winter collection flows directly into the summer line. This allows retailers to build up their collection with every order. This works extremely well.

What does a brand need to remain relevant today?

Partnership. The market is challenging, for brands and retailers alike. Sustainability is important, but it takes time and cooperation. We can't just think within the brand - we need to strengthen the industry together, also for the next generation.